Crypto.com Unveils 'OG' as Dedicated Prediction Market Platform
Following reports of dramatic expansion, Crypto.com has separated its prediction markets division into an independent platform, joining a rapidly expanding yet competitive market sector.
The prediction markets division of Crypto.com, which initially debuted in 2024, has been separated into an independent platform named OG, positioning itself as a competitor to established players such as Polymarket and Kalshi in the space.
The platform operates through Crypto.com Derivatives North America (CDNA), which functions as both a Commodity Futures Trading Commission-registered exchange and clearinghouse, while serving as an affiliate entity of Crypto.com.
According to an announcement made Tuesday, OG's services are currently limited to United States users exclusively.
Joining a 'deca-billion dollar' market sector
The company's co-founder and CEO, Kris Marszalek, pointed to the impressive expansion of the firm's prediction market operations as the driving force behind creating a dedicated standalone platform.
The initial announcement of a "sports event trading" offering for customers in the United States came from Crypto.com in December 2024.
"We've experienced 40x weekly growth in our prediction market business over the last six months. This type of growth warrants a concerted effort with a standalone platform."
At the same time, Nick Lundgren, who serves as chief legal officer at Crypto.com and has taken on the role of CEO at OG, characterized the prediction markets sector as a "deca-billion dollar industry."
The launch of OG comes amid increasing competition in the sector. In late January, Coinbase introduced its own prediction market offering for US customers through a partnership with Kalshi, and on Monday, Hyperliquid put forward proposals to enter the prediction markets arena.
Explosive expansion period for prediction markets
The launch of OG coincides with a period of rapid expansion in the prediction markets industry, as traditional Wall Street institutions investigate event contracts for applications that extend beyond cryptocurrency-based wagering.
According to International Banker's reporting, prediction markets have witnessed extraordinary 130-fold expansion, climbing from under $100 million in monthly volume during early 2024 to surpassing $13 billion by the conclusion of 2025.
Industry frontrunners Polymarket and Kalshi together processed $37 billion worth of predictions throughout 2025, while the two platforms successfully secured $3.6 billion in equity investment during the same year.
Looking forward, the Citizens Financial Group projects that annual revenues for prediction market companies will experience significant growth, expanding from approximately $2 billion currently to exceed $10 billion by 2030.
