Texas Tech secures 15-year stadium naming rights partnership with Galaxy
Galaxy, a company specializing in digital assets and AI infrastructure, has entered into a 15-year naming rights deal with Texas Tech, broadening its operations in West Texas amid rising cryptocurrency investment and AI infrastructure development throughout the region.
Galaxy Digital, a firm focused on digital assets and AI infrastructure, has entered into a 15-year naming rights deal with Texas Tech, resulting in the university's football stadium being rebranded as Galaxy Stadium starting with the 2026 season.
The arrangement additionally designates Galaxy as the official data center and digital assets partner for Texas Tech Athletics, with both organizations intending to work together on initiatives involving student-athlete name, image and likeness opportunities, artificial intelligence projects and programs focused on workforce development.
Based on the announcement made Friday, the stadium will make its debut with the new name on Sept. 5, marking the day when Texas Tech kicks off its season in a matchup against Abilene Christian. The financial details of the deal were not made public.
The agreement broadens Galaxy's operational presence throughout West Texas, a region where the company runs the Helios data center campus located in nearby Dickens County, positioned roughly 60 miles east of Lubbock. The facility boasts 1.6 gigawatts of approved capacity dedicated to artificial intelligence and high-performance computing (HPC).
Texas strengthens its crypto industry footprint
The collaboration arrives as Texas solidifies its standing as a central location for the cryptocurrency industry, merging substantial Bitcoin mining investments with increasing political influence and legislation favorable to crypto.
The state already serves as headquarters to several of the industry's most significant Bitcoin (BTC) miners and digital infrastructure companies, including Riot Platforms, Cipher Mining, Core Scientific, CleanSpark, IREN and Hut 8.
During February, Canaan, a manufacturer of Bitcoin mining hardware, purchased a 49% stake in three operational Texas mining facilities from Cipher Mining for approximately $40 million, while more recently this month, MARA Holdings revealed intentions to acquire a 2-gigawatt powered site in Texas for the purpose of developing a digital infrastructure campus that will support both HPC and Bitcoin mining.
In recent times, Texas has emerged as a central location for political spending backed by cryptocurrency interests. During May, political action committees affiliated with the industry invested more than $10 million supporting candidates in Texas congressional primary runoffs, with all six backed candidates securing victories.
The state has additionally supported the industry via public policy measures. During the previous year, Gov. Greg Abbott signed legislation establishing the Texas Strategic Bitcoin Reserve. During May, state officials initiated the process of transitioning the reserve's holdings from a spot Bitcoin ETF to directly custodied bitcoin.
