New Certification Mandate for Crypto-Promoting Influencers Launched in Indonesia
Financial authorities in Indonesia have established new certification mandates for social media influencers who promote cryptocurrency and digital assets, joining a global movement to increase regulatory control over financial influencers.
Financial authorities in Indonesia have rolled out new certification mandates targeting influencers who promote cryptocurrency and various digital financial products, marking the nation's expansion of regulatory oversight covering financial promotions across social media platforms.
Through Financial Services Authority Regulation No. 6 of 2026, which was unveiled on Wednesday, persons who recommend digital assets are now required to secure competency certifications, provided they are not already covered under a different licensing framework.
Social media influencers are permitted to recommend exclusively those digital assets that appear on authorized exchange platforms, and any service providers they endorse must possess proper licensing. All marketing initiatives must be executed via regulated financial services entities, which bear responsibility for the promotional materials, with distribution occurring exclusively through their official communication platforms.
The Indonesian government is now part of an expanding group of regulatory territories implementing stricter supervision of financial influencers, commonly known as finfluencers, alongside Australia and the United Kingdom which have rolled out more comprehensive regulations for investment-related promotions and the Philippines which has implemented crypto-focused marketing limitations.
Worldwide regulators strengthen finfluencer supervision
The UK and Australia were positioned among the first regulatory territories to provide clarity regarding how current financial legislation extends to influencers.
During March 2022, the Australian Securities and Investments Commission (ASIC) indicated that influencers could need a financial services license in cases where their content constitutes financial advice or facilitates arranging transactions. The commission additionally cautioned that licensed financial institutions could face liability for misconduct involving influencers with whom they have engagement.
During 2024, the UK Financial Conduct Authority (FCA) released guidance indicating that unauthorized influencers could be committing a criminal offense in instances where they promote regulated financial products absent approval from a suitably authorized firm.
The FCA spearheaded an international "week of action" campaign on April 24, which focused on targeting illegal finfluencers. The FCA reported that 17 regulators took part, carrying out enforcement activity, consumer awareness campaigns and educational programs for influencers who want to act responsibly.
The regulatory framework mandates that crypto asset service providers must disclose their authorized third-party marketers to the Philippine Securities and Exchange Commission.