OnePay Expands Cryptocurrency Portfolio Targeting Newcomers to Digital Assets
Walmart's majority-owned banking platform introduces Polygon, Arbitrum, and Solana among other digital currencies as it seeks to match its crypto services with consumer demand.
The fintech platform OnePay, which counts Walmart as its majority stakeholder, has expanded its cryptocurrency portfolio by introducing more than a dozen digital tokens that the company's digital asset executive says satisfy stringent standards established by the application's user base.
Following its January debut that featured Bitcoin (BTC) and Ethereum (ETH) as the initial crypto offerings on its emerging digital asset platform, OnePay announced on Thursday the addition of SUI (SUI), Polygon (POL) and Arbitrum (ARB), coming mere days after the platform listed an additional 10 tokens, which included Solana (SOL), Cardano (ADA), Bitcoin Cash (BCH) and PAX Gold (PAXG).
"We plan on continuing to expand thoughtfully, prioritizing assets that meet a high bar: demand, liquidity, regulatory clarity and long-term utility," Ron Rojany, OnePay's general manager, Core App & Crypto, told Cointelegraph in an email.
"We're less focused on chasing the latest asset and more focused on offering a curated set of assets that align with how our customers actually use and think about their money," he said.
When asked about specific metrics regarding cryptocurrency adoption rates among OnePay's user base, Rojany declined to share concrete numbers, stating only that the financial technology company is observing "strong engagement, particularly among customers who are newer to crypto and are looking for an easy and integrated way to get started."
The financial services platform has established itself as a United States equivalent of a "superapp," taking inspiration from China's WeChat. Beyond cryptocurrency services, the platform currently provides banking solutions that include high-yield savings accounts, credit and debit cards, loans and wireless plans.
The fintech operation also provides a digital wallet feature that allows customers to complete transactions at checkout locations in Walmart stores and on the retailing giant's website. According to the company's most recent annual report, the retailing giant's US operations had net sales of $462.4 billion in fiscal 2025.
"We're still early and our focus is on building our crypto platform the right way: creating a trusted, safe and intuitive experience for everyday customers," Rojany said.
Financial Technology Companies' Superapp Ambitions Receive Support from SEC Leadership
The pursuit of a comprehensive financial services superapp extends beyond OnePay to other major industry players. In late September, Coinbase CEO Brian Armstrong unveiled strategic plans to develop a crypto superapp, which would offer credit cards, payments and Bitcoin rewards designed to compete with traditional banking institutions.
During early parts of this month, Japan's Startale Group announced its intention to utilize capital from a recently concluded $50 million Series A investment round to advance the development of its superapp, which aims to integrate payments, asset management and onchain services into a single platform.
Paul Atkins, Chairman of the US Securities and Exchange Commission, voiced his support in September for platforms that consolidate multiple financial services under a unified regulatory framework.
The regulatory agency's revised strategy encompasses provisions that would allow platforms to function as "super-apps" capable of facilitating trading, lending and staking of digital assets under one comprehensive regulatory umbrella.
"I have directed the Commission staff to develop further guidance and proposals ultimately to make this 'super-app' vision a reality," Atkins said in July.