Meta Introduces Cryptocurrency Stablecoin Payments for Content Creators in Two Latin American and Asian Markets
The social media giant Meta has begun offering USDC cryptocurrency payments to content creators in the Philippines and Colombia through Solana and Polygon networks, with expansion to over 160 markets in development.
The American technology conglomerate Meta has introduced USDC stablecoin payment options for content creators operating on its platforms in Colombia and the Philippines, signaling intentions to broaden availability to more territories worldwide.
Content creators who choose to participate in this program will have payments transferred directly to their cryptocurrency wallets operating on both the Solana and Polygon blockchain networks. Meta has clarified that the platform does not provide an integrated conversion feature, meaning creators must utilize third-party exchange services to transform USDC into traditional fiat currencies, as stated in Wednesday's official announcement.
At present, the payment service remains accessible exclusively to a selected group of content creators based in the Philippines and Colombia, though Polygon confirmed on Wednesday that the stablecoin payment system is anticipated to reach additional countries in the near future.
Live in Colombia and the Philippines, with 160+ markets coming, users now get faster settlement with USDC while gaining access to dollar-denominated assets. This is how creators' lives are improved.
Polygon
The use of stablecoins has become recognized as one of the primary applications for cryptocurrency technology. Earlier this month, Lamine Brahimi, who serves as co-founder and managing partner at cryptocurrency custody service provider Taurus, informed Cointelegraph that banking and financial institutions throughout Europe are currently in the process of choosing infrastructure partners to facilitate stablecoin integration.
Facebook creators were paid $3 billion last year
Content creators who choose Meta's cryptocurrency stablecoin payment option have the ability to link their external crypto wallet to Facebook's payment distribution system. That said, Meta has stated it "reserves the right to pay" using an alternative payment mechanism should there be any "event of technical difficulties or unforeseen circumstances."
The creator community on Meta's platforms encompasses influencers, educational content producers, and entertainment personalities who generate revenue through publishing content across the company's social media properties, including Facebook and Instagram. Throughout 2025, Facebook distributed nearly $3 billion to its creator base, representing a 35% growth compared to the prior year, based on company data.
USDC, developed by Circle, currently holds the position as the second-largest stablecoin measured by market capitalization at over $77.3 billion as of Thursday, based on data from DefiLlama, a decentralized finance analytics platform. The dominant player in the market is Tether's USDt (USDT) which maintains a market cap of $189.4 billion.
Meta's first stablecoin project scrapped in 2022
This stablecoin-based creator payment initiative arrives several years following the company's decision to abandon its open-source digital currency project known as Diem, which was terminated due to regulatory pushback.
The Diem initiative encountered significant resistance stemming from privacy-related and antitrust issues. Additionally, central banking authorities and legislative bodies raised objections, expressing worries regarding financial system stability, safeguards for consumers, and the absence of established regulatory guidelines for cryptocurrency assets during that period.
In a public statement released in January 2022, the project team acknowledged it was "clear from our dialogue with federal regulators that the project could not move ahead," resulting in the sale of all project assets to Silvergate Capital Corporation.