Major Technology Companies Key to Stablecoin Market Growth, Says Bitwise Executive

Major Technology Companies Key to Stablecoin Market Growth, Says Bitwise Executive

Matt Hougan, chief investment officer at Bitwise, believes forecasts predicting stablecoins will reach $4 trillion in market capitalization by 2030 are achievable if leading technology companies continue their adoption trajectory.

The pathway to mainstream acceptance for stablecoins depends heavily on adoption by leading technology corporations, according to Bitwise, which believes this trend could propel the market toward a forecasted $4 trillion valuation before the decade's conclusion.

Matt Hougan, serving as chief investment officer at Bitwise, stated on Tuesday that recent stablecoin payment implementations by DoorDash and Meta in select initiatives represents what is probably "the real killer app of stablecoins."

On a relative basis, these are not a big deal. Both are pilot projects and the dollar amounts are small. But they've answered a question I've had about stablecoins for a long time. They've also increased my confidence that stablecoins will scale to trillions in assets and hundreds of millions of users.

Matt Hougan, Bitwise CIO

Several major non-cryptocurrency institutions have begun experimenting with stablecoin infrastructure. Meta introduced stablecoin-based creator payouts on Thursday for users in the Philippines and Colombia, while food delivery platform DoorDash announced on April 21 that it would make stablecoin payment options available to its users, workers and merchants.

The total market capitalization of all stablecoins currently stands just below $318 billion, though Hougan referenced forecasts, including one released by Citigroup in September, that predicted the market might expand to $4 trillion by 2030 under optimal conditions.

Matt Hougan at Bitcoin 2026
Matt Hougan, shown speaking at Bitcoin 2026. Source: YouTube

To get there, stablecoins will have to expand beyond their current primary use case of crypto trading and be embraced for everyday activity, like payments. To really scale to hundreds of millions of users, stablecoins are going to need the support of very large players.

Matt Hougan

He explained that while businesses are currently being told that stablecoins offer cost savings and speed advantages, a significant additional motivation for multinational corporations to embrace this technology lies in streamlining their international payment systems.

Stablecoins make global payments simple. One wallet address, no banking infrastructure, no currency conversions. For a global business managing millions of micropayments, that type of simplicity is worth a lot.

Matt Hougan

American companies have demonstrated increased willingness to experiment with stablecoins following Congressional passage of the GENIUS Act last year, legislation that establishes regulations for stablecoin issuers and creates a framework governing how these tokens must be backed.

Visa ranks among the corporations that have integrated stablecoins into their operations, with the payments giant announcing an expansion of its token pilot program on Thursday to encompass five additional blockchains as transaction volumes on its stablecoin settlement network have increased.

US banking institutions have conversely become increasingly cautious regarding stablecoins and have engaged in lobbying efforts to impose restrictions on them, contending that stablecoins compete with and pose risks to traditional bank deposits, potentially undermining the stability of the banking system.

The Senate is currently developing legislation that will define cryptocurrency regulation, which presently contains a provision prohibiting platforms like crypto exchanges from distributing rewards on dormant stablecoin balances, while permitting alternative reward structures.

Nevertheless, banking industry groups argued on Tuesday that the provision, which legislators presented as a middle-ground solution balancing crypto and banking lobbyists' competing interests, fell short of necessary protections.

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