Europe Gains Access to Strategy Yield ETP as 21Shares Debuts New Product
Through the newly launched STRC ETP, 21Shares delivers European investors exposure to Strategy's preferred stock tied to Bitcoin holdings, providing yield generation for retail and institutional market participants alike.
European investors now have access to a novel investment vehicle tied to Michael Saylor's Strategy company, which maintains the world's largest public Bitcoin holdings, through a newly launched exchange-traded product (ETP) from 21Shares, a leading crypto ETP provider.
According to Wednesday's announcement from the firm, the 21Shares Strategy Yield ETP will begin trading under the ticker symbol "STRC NA" on Euronext Amsterdam starting Thursday.
Both retail and institutional investors can access the ETP, which delivers dividends supported by Strategy's substantial Bitcoin (BTC) holdings currently comprising 717,722 BTC, worth approximately $47 billion. The product features a variable annualized dividend rate of 11.25% and stands as among the first structured corporate securities backed by BTC made available to the European market.
How the STRC ETP Works
The 21Shares Strategy Yield ETP provides exposure to Strategy's preferred stock STRC, formally designated as Variable Rate Series A Perpetual "Stretch" Preferred Stock, functioning as a "cash-flow bridge" connecting traditional financial markets with Strategy's Bitcoin treasury holdings.
According to 21Shares, the ETP framework simplifies access for European market participants by allowing them to invest through conventional brokerage accounts, eliminating the need to purchase the preferred shares through direct channels.
By combining high income potential with a familiar exchange traded structure, STRC offers both institutional and retail investors an efficient and accessible way to add yield to their portfolios
Duncan Moir, 21shares president
21Shares enters equity-linked ETPs
Moir characterized the product debut as the firm's inaugural equity-linked offering, marking an expansion beyond the company's established portfolio of cryptocurrency-focused ETPs.
According to Moir, this strategic development aligns with the organization's overarching goal of delivering accessible pathways to digital asset exposure.
Since our inception, we have focused on providing straightforward access to digital assets. With this product, we are extending that expertise into equity-linked exposure tied to the Bitcoin ecosystem
Duncan Moir
Since commencing operations in 2018, 21Shares has established itself as among the world's leading crypto ETP providers, overseeing approximately $5.3 billion in assets under management distributed across 60 ETPs listed on 13 exchanges as of Feb. 23, 2026.
The firm's worldwide expansion efforts persist, with Tuesday marking the debut of another exchange-traded fund in the United States market: the 21Shares Spot SUI ETF (TSUI), which commenced trading operations on the Nasdaq exchange.
The product launch represents the latest in an ongoing series of ETP introductions by 21Shares, reflecting the broader trend among asset management firms to expand the selection of regulated investment vehicles connected to cryptocurrency markets, catering to both institutional and retail investor demand.