Crypto's institutional bull run unfolds as retail investors remain on sidelines: Exodus CEO
The current cryptocurrency bull market is being fueled by institutional investors while retail participation drops to a nine-year low on Binance, pressured by rising living costs and macroeconomic volatility.

According to Exodus CEO JP Richardson, who spoke on Sunday, institutional participation in cryptocurrency markets has significantly "accelerated" throughout this year, even as retail investors have stepped back from the space.
"This might be the first cycle in crypto history where institutions are in a bull market, and retail doesn't even know it," the crypto executive said.
Richardson pointed to several examples to support his observation, including the stablecoin market capitalization reaching an all-time high this year, Morgan Stanley's Bitcoin (BTC) ETF launch, Schwab starting a waitlist for spot Bitcoin trading, Franklin Templeton announcing a crypto division and Fannie Mae accepting Bitcoin-backed mortgages.
"In 2018 and 2022, institutions pulled out with retail. This time, they accelerated," he said.
This transformation could indicate that the cryptocurrency market has matured beyond its previous volatile, retail-driven hype cycles into a more sophisticated, institution-led marketplace characterized by more consistent accumulation, enhanced liquidity and diminished dependence on emotional market spikes or panic-driven selloffs.
Cost of living crisis keeping retail away
Crypto YouTuber and MN Fund founder Michaƫl van de Poppe reinforced this perspective in an X post published on Sunday, declaring, "It's super clear that retail isn't interested in crypto."
"Almost everyone has a hard time paying their bills on a monthly basis," he added, referring to the escalating cost-of-living crisis and inflationary pressures.
"That's why this cycle won't be the retail cycle. It's the institutional cycle and will take longer."
A CryptoQuant analyst operating under the handle "Darkfost" observed that retail participation plummeted to a nine-year low earlier this month, documenting that inflows from small accounts with less than 1 BTC reached a record low on Binance.
"Retail investors are clearly absent from the market," he said.
According to the analyst, some retail investors may have recently exited the cryptocurrency market in favor of equities and commodities, both of which have also produced impressive returns.
Near-term sentiment remains fragile
In a statement to Cointelegraph on Monday, CoinEx exchange chief analyst Jeff Ko indicated that near-term sentiment "remains fragile and heavily macro-driven, especially by oil, the dollar, and inflation expectations."
"At this stage, the move still looks more like a macro risk premium overwhelming the near-term bid than a genuine deterioration in crypto appetite."
Ko expressed greater optimism regarding the medium-term outlook, adding, "I do not expect oil prices to remain elevated given the underlying supply-demand fundamentals."